Hijarbie

A couple of months ago, Barbie changed. , She is now available in different sizes and different colors. But there are girls and women who want to add still more variation to Barbie. On Instagram I came across an account, the account of Hijarbie: Barbie wearing a Hijab. The Muslim roots are set.

What is it?

Haneefah Adam, a 24-year old woman from Nigeria, started an Instagram for Barbie wearing a Hijab. She buys Barbies, and creates modern Muslim looks for them. The Barbies get a Hijab and skin covering clothes. Then she makes beautiful pictures and posts them in Instagram.

"It got me thinking about how I'd actually like to see a doll dressed up like I would have — covered up," Adam told Mic, a youth-oriented news site. "I was mulling about the idea for about three months while I was still studying for my master's degree in the U.K. When I got back to Nigeria, I went to the mall, purchased a doll, dressed it up, documented it and here we are.”

Why is it cool? And future growth potential

Hijarbie is a big success on Instagram with +70k followers and world wide attention. Haneefah Adam brings cultural diversity to our attention and other people use Hijarbie as a means against racism.

Trend

Hijarbie fits in the trend Shifting identities, Roots and Wings and cultural diversity.

Quality of Life

Material and social wellbeings.

http://edition.cnn.com/2016/02/08/fashion/hijarbie-nigeria-student/

http://www.usatoday.com/story/news/2016/02/09/meet-hijarbie-barbie-muslim-makeover/80057092/

http://www.trouw.nl/tr/nl/5091/Religie/article/detail/4242059/2016/02/10/Dankzij-Nigeriaanse-draagt-Barbie-nu-een-hoofddoek.dhtml

https://mic.com/articles/133922/this-hijab-barbie-may-be-the-cutest-style-star-on-instagram#.i1WYSIPY0

https://www.instagram.com/hijarbie/

http://www.independent.co.uk/news/barbie-wearing-hijab-becomes-social-media-star-a6861321.html